Changes in the google
search algorithms:
By
fighting against spam, black hat link building methodologies and dropped
content farms which are intended to control search engine algorithm, google has
come up with making various changes in its algorithm mainly aimed to eliminate
such practices. Striving to include more value to the search users, google
devised penguin and panda updates to the algorithms with hummingbird during the
late 2013 and it is buzzing around 2014. The major intention of these changes
is to crack down those sites having spammy content and links, thus insisting
the website owners to concentrate more on offering high quality content which
would be much valuable to the website visitors.
More importance on SEO
for tablet and smart phone users:
The
global popularity as well as proliferation of the internet enabled tablets and
smart phones is a trend that the business owners must not take granted for by
means of marketing value. This is a trend that has created a strong influence
on SEO for 2014. It was revealed in studies that more than sixty percentages of
online buyers utilize smart phone, while the other percentages of buyers own a
tablet. This implies that digital marketers and business owners have to let
their focus on making their site mobile friendly to reach out the growing market
with their tablets and smart phones.
Improved focus over
location based search:
Location
based search is a big factor for the success of SEO in 2014. Figures found from
google places facts and stats referred, location based search at twenty
percentages on google. Other report placed this figure at still high level
especially for mobile phone users. It has been stated by report that fifty six
percentages of the mobile online users access browsers from their tablets or
smartphones for performing local searches. Hence the business owners,
specifically local and small establishments can influence on these figures, to
manage their website for getting local searches and to make good business in
their localities. Toronto Designed SEO Company mainly focuses to improve the location based searches for their client websites.
More significance of
authorship in the search engine ranking:
With
google being the most popular and primary search engine which can predict the
success of failure in your search engine optimization campaign, it is more
important to consider focusing on google plus, especially in regards to the
growing significance of authorship in the search engine ranking. Authorship
offers users to make link with any content that is available in the internet
which is developed by them to their google plus account directly.
Social media signal
will impact search ranking
Social
media optimization and marketing will play a major role in offering you with
success in SEO. Since search engine algorithms are updated and changing, SEO
success has emerged from absolutely getting a complete range of inbound links
from different website, to concentrate more on the social signal influence.
These signals indicate how the online users are interacting with you and to
your content like comments, likes, shares, followers and industry influencer
reference.
Whatever
trend emerges and becoming popular in the online marketing world, business
owners must remember to remain updated with course and persist to offer their
targeted visitors with high quality and premium content.
